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E-commerce • Google Ads • Salem
Jewellery Shop Salem
How we transformed a traditional jewellery store into an online enquiry machine
How we transformed a traditional jewellery store into an online enquiry machine
Online Enquiries
ROAS
Cost Reduction
Timeframe
This 25-year-old jewellery shop in Salem had built a loyal offline customer base but was invisible online. Their competitors were running Google Ads and Instagram pages while they relied solely on word-of-mouth. Walk-in traffic was declining 15% year-over-year as younger buyers preferred to browse online first. They had no website, no social media presence, and zero digital marketing experience.
Built high-converting product showcase pages with WhatsApp enquiry integration, optimized for mobile-first Tamil Nadu audience.
Hyper-local Google Search & Shopping campaigns targeting "jewellery shop Salem", "gold necklace designs" and 200+ high-intent keywords.
Professional product photography, Reels showcasing craftsmanship, and festival-timed promotional campaigns that went viral locally.
Pixel-based retargeting on Meta + automated WhatsApp follow-ups for abandoned enquiries, recovering 30% of lost leads.
"We never thought digital marketing would work for a traditional jewellery business. Nexus Digital proved us wrong. In 3 months, our online enquiries exploded and we're now getting customers from across Tamil Nadu, not just Salem."
Rajesh Kumar
Owner, Sri Lakshmi Jewellers, Salem
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