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Real Estate • Lead Gen • Salem
Real Estate Agency Salem
How we built a lead generation machine that delivers high-intent buyers on autopilot
How we built a lead generation machine that delivers high-intent buyers on autopilot
Leads in 30 Days
Cost Per Lead
ROAS
Deals Closed
This real estate agency in Salem was spending ₹50,000/month on newspaper ads and hoardings with no way to track results. The few online leads they got through property portals were low-quality — tire kickers who never responded to calls. Their competitors were running Google Ads but at ₹500+ per lead, making it unsustainable. They needed a system that could deliver high-intent buyers who were actively searching for properties in Salem, at a cost that made business sense.
Targeted keywords like "2BHK flat Salem", "villa for sale Salem", "DTCP approved plots" with negative keyword optimization to eliminate waste spend.
Property-specific landing pages with virtual tours, EMI calculators, and one-click WhatsApp enquiry — converting at 12% vs industry average of 3%.
Connected lead forms directly to CRM with instant WhatsApp notification to sales team. Automated 7-day email nurture sequence for unresponsive leads.
A/B tested ad copies, landing pages, and bid strategies weekly. Transparent reporting dashboard showing cost-per-lead, lead quality scores, and ROI.
"45 qualified leads in the first month at ₹180 each — we couldn't believe it. We closed 3 deals worth ₹1.2 crore from those leads. The ROI is insane compared to what we were spending on newspaper ads. Nexus Digital's landing pages and follow-up system are game changers."
Vijay Prakash
Director, Salem Property Solutions
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