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F&B • Instagram • Chennai
Restaurant Chennai
How we turned a local eatery into Chennai's most talked-about food brand on Instagram
How we turned a local eatery into Chennai's most talked-about food brand on Instagram
IG Followers
Revenue
Viral Reels
Reel Views
This family-owned restaurant in Chennai served amazing biryani and South Indian cuisine but was completely unknown outside a 2km radius. With Swiggy and Zomato commissions eating into margins, they needed a direct customer acquisition channel. Their Instagram had 200 followers with zero engagement. Competitors with inferior food were thriving because of their social media game. The owner knew the food was world-class but had no idea how to showcase it digitally.
Created 4 Reels/week showcasing cooking processes, behind-the-scenes, and food ASMR content. Multiple Reels crossed 500K+ views organically.
Partnered with 15+ Chennai food bloggers for authentic reviews and takeovers, generating massive word-of-mouth within the food community.
Invested in professional food photography and styled shoots that made every dish Insta-worthy, creating a cohesive and appetizing feed.
Geo-targeted Instagram and Facebook ads driving foot traffic during off-peak hours with limited-time offers and combo deals.
"People now come from T.Nagar, Anna Nagar, even ECR just to eat here. Our Instagram went from 200 to 10,000+ followers. Every weekend we have a 30-minute wait. Nexus Digital didn't just grow our social media — they grew our entire business."
Mohammed Khan
Owner, Spice Valley Restaurant, Chennai
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